K&N Continues as the Sponsor of NASCAR K&N Pro Series until the Year 2021

Jim Cassidy, Tom McGann, Joey Logano and James Bickford were on hand to announce the 12-year extension between NASCAR and K&N Filters

The recently released K&N air filters commercial featured a NASCAR K&N Pro Series car wrapped in custom K&N livery

NASCAR announced today it has reached a five-year agreement with K&N Filters to continue as the entitlement sponsor of the NASCAR K&N Pro Series through 2021. The renewed deal ensures that K&N Filters will own exclusive rights as the title sponsor for a total of 12-consecutive years. “Any time that you can extend what is already a long-term relationship, it’s a good signal that things are working in that relationship,” said Jim Cassidy, NASCAR senior vice president of racing operations, of the K&N deal. “K&N has been a significant partner at a really significant time in the K&N Series.”

The NASCAR K&N Pro Series is universally recognized in the racing industry as the top rung in NASCAR’s developmental ladder – notable alumni include Joey Logano and Kevin Harvick, both finalists in last year’s Chase for the Sprint Cup, as well as rising stars like Kyle Larson, Chase Elliott, and Darrell Wallace Jr. The series introduces NASCAR fans and industry stakeholders to the next generation of stars, and the diverse mix of short tracks, road courses and national series speedways appeals to a broad range of motorsports fans.

The NASCAR K&N Pro Series West will kick off the 2015 season at Kern County Raceway Park with the running of the NAPA Auto Parts 150 on March 28

K&N Engineering, Inc. CEO Tom McGann was on site during the entitlement sponsorship extension announcement along with notable Pro Series alumni Joey Logano

“The NASCAR K&N Pro Series features the most competitive regional racing in the country and thanks to this newly signed agreement the series has never been healthier,” said Jim Cassidy, Senior Vice President of Racing Operations for NASCAR. “K&N Filters has the unique ability to showcase its products to a fiercely brand-loyal fan base on a national stage, while partnering with NASCAR to introduce professional motorsports’ stars of tomorrow.”

“K&N Filters has played an integral role in NASCAR for years and we’re thrilled to renew our commitment to the sport and specifically as the title sponsor of the K&N Pro Series,” said Jesse Spungin, Chief Sales and Marketing Officer, K&N Filters. “Our ability to leverage the power of NASCAR’s intellectual property on and off the track while cultivating the sport’s rising stars across the country elevates our brand and drives our business.” The newly signed agreement ensures that K&N Filters will continue as a NASCAR Performance Partner, providing Contingency Sponsorship across the NASCAR Sprint Cup Series, NASCAR XFINITY Series, and NASCAR Camping World Truck Series. As part of the extension deal, K&N has acquired the designation as the “Official Automotive Filters of NASCAR.”

Although the announcement was made on K&N’s “home turf” in Fontana, California, the relationship with NASCAR is truly national in scope, encompassing both the K&N Pro Series East and K&N Pro Series West. “For K&N, where we truly race on Saturday and sell on Monday, a high-performance company working in Riverside here and working with NASCAR has provided us the opportunity to co-market with some of our largest customers," said Tom McGann, CEO of K&N Engineering, Inc. “One of our core values is the future of performance and the future of the sport. Working with this series fits right with our core values. ... It’s all in line very, very well with our goals as a company and our vision as a company, along with the vision of NASCAR.”

The NASCAR K&N Pro Series West will kick off the 2015 season at Kern County Raceway Park with the running of the NAPA Auto Parts 150 on March 28.