K&N Demonstrates Science at SEMA and AAPEX 2006
- Nov 8, 2006
K&N Engineering’s booth at SEMA in Las Vegas, Nevada was designed like a science
fair. People stopped by all day every day and went from one display to another.
The K&N staff was available to answer questions at the premier automotive
specialty products trade event.
K&N's Air Velocity Machine at SEMA
K&N's Oil Migration Stand at SEMA
K&N’s Air Velocity Machine was a side-by-side visual of air flow with the
different types of filter media on display. “Everyone could see how much better
K&N Filters flow,” said K&N Booth Project Leader Rich Dwyer. “We had people come
by with questions and others came by and said that display explains everything.
Our oil migration stand was running at three times the air flow the filters
would experience in the real world. No oil came off after running all week at
SEMA. A tattletale panel above the filter remained free of oil.”
K&N's AAPEX Booth
K&N Employees answer questions at AAPEX
K&N also had a ‘gear head’ way of depicting air flow with a demo carburetor
which showed the effect NASCAR restrictor plates have on air flow.
The Mass Air Sensor demo at the K&N booth was designed to create discussions, get to the bottom of rumors and show a lot of reasons why various OBDII (check engine) codes get triggered. All the info was very technical and very straight forward.
It was a similar science fair scene in the K&N Booth at AAPEX at the Sands Convention Center in Las Vegas. “There were a lot of questions and a lot of discussion that dispelled the MAF sensor myth,” said K&N Sales and Marketing Program Manager Brett Kinsfather. “The crowds were large and we met with a lot of business contacts. Our role was to educate the more traditional hard parts market that while K&N is a manufacturer of performance products, we also offer premium air and oil filter options for the repair and dealership markets.”
K&N’s 1955 Chevy was on display at the AAPEX booth. “The car really drew a crowd,” said Kinsfather. “The Chevy also demonstrates our products and building skills as a manufacturer.”
At both booths in Nevada, K&N received many compliments, even from our competitors.
Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.
K&N's Air Velocity Machine at SEMA
K&N's Oil Migration Stand at SEMA
K&N's AAPEX Booth
K&N Employees answer questions at AAPEX
The Mass Air Sensor demo at the K&N booth was designed to create discussions, get to the bottom of rumors and show a lot of reasons why various OBDII (check engine) codes get triggered. All the info was very technical and very straight forward.
It was a similar science fair scene in the K&N Booth at AAPEX at the Sands Convention Center in Las Vegas. “There were a lot of questions and a lot of discussion that dispelled the MAF sensor myth,” said K&N Sales and Marketing Program Manager Brett Kinsfather. “The crowds were large and we met with a lot of business contacts. Our role was to educate the more traditional hard parts market that while K&N is a manufacturer of performance products, we also offer premium air and oil filter options for the repair and dealership markets.”
K&N’s 1955 Chevy was on display at the AAPEX booth. “The car really drew a crowd,” said Kinsfather. “The Chevy also demonstrates our products and building skills as a manufacturer.”
At both booths in Nevada, K&N received many compliments, even from our competitors.
Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.
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| K&N Mass Air Flow Demo SEMA 2006 | K&N SEMA Booth 2006 | K&N SEMA Booth 2006 |
